Role: Design Lead

Led overall experience and delivery—user flows, visual design, and interaction patterns—with a two-person design team over a two-month timeline.

The Challenge

Kubo needed to deliver luxury hospitality with just one on-site support person:

• No front desk—everything handled through the app

• Zero room for friction in booking, check-in, or room access

• Innovative features (voice AI, 3D previews, biometric check-in) that feel purposeful, not gimmicky

The Solution

• Established visual direction through benchmarking and moodboarding; aligned on brand with client

• Mapped user flows and feature requirements before designing screens

• Built interactive Figma prototypes to test complex features like voice AI and 3D walkthroughs

• Designed around three principles: effortless self-service, contextual intelligence, premium delight

• Key features: map-based booking, QR/biometric check-in, voice AI concierge, 3D pod tours, smart controls, gamification + loyalty, NFT marketplace

The Impact

• App currently under development; launching early 2026 in Seattle

• Client praised the balance of operational efficiency and premium brand experience

• Created a cohesive experience where ambitious tech features feel purposeful, not disconnected