CARDIO4Cities by Novartis Foundation
Design-led transformation of the CARDIO4Cities initiative for the Novartis Foundation, where a technical population health simulator was reframed into a strategic decision-support platform.
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At first glance, the ask seemed simple.
Digitize a PDF playbook into a website.
As we engaged deeper, a larger challenge emerged.
The existing simulator was technically constrained, confusing to navigate, and difficult to scale.
More critically, the Foundation faced a communication gap.
City authorities struggled to understand the value C4C could bring to their populations.
Through strategic alignment and vision-setting workshops that I conceptualized and led, we reframed the problem.
This was not about digitizing information.
It was about designing belief, trust, and understanding through experience.
This shift became the inflection point for the engagement.
